Privacy

This Privacy Policy explains how your Personal Data is collected, used, and shared when you visit nxtgenhydration.com (the “Site”) or make a purchase.

Last updated: 02/03/2026

1. Personal Data We Collect

Device Information

When you visit the Site, we automatically collect certain information about your device, including:

  • Your web browser type
  • IP address
  • Time zone
  • Cookies installed on your device

As you browse the Site, we also collect information about:

  • The pages or products you view
  • The websites or search terms that referred you to the Site
  • How you interact with the Site

We call this “Device Information.”

We collect Device Information using:

  • Cookies
  • Log files
  • Web beacons, tags, and pixels
  • Other tracking technologies, including session replay tools and behavioral tracking scripts

Order Information

When you make or attempt to make a purchase, we collect:

  • Name
  • Billing address
  • Shipping address
  • Payment information (credit/debit cards, PayPal, Apple Pay, Google Pay)
  • Email address
  • Phone number

We call this “Order Information.”

We may also collect additional data:

  • Offline order information
  • Purchased marketing or demographic data
  • Marketing list information from partners who have received your consent

Personal Data Definition

“Personal Data” refers to Device Information + Order Information.

2. How We Use Your Personal Data

Order Information

We use Order Information to:

  • Process and fulfill orders
  • Communicate with you
  • Screen orders for potential risk or fraud
  • Send marketing and promotional messages based on your preferences
  • Provide customer support
  • Manage returns, refunds and warranty requests

Device Information

We use Device Information to:

  • Detect risk and fraud (e.g., IP screening)
  • Improve and optimize the Site
  • Monitor performance and troubleshoot issues
  • Analyze how customers use the Site
  • Run advertising and retargeting campaigns across social and digital platforms

3. Sharing Your Personal Data

We share your data with third parties who help us operate our business:

  • Our online store is powered by Shopify
  • We use Google Analytics to understand how visitors use the Site

You can learn how these providers handle your data via their privacy notices.

We may also share Personal Data to:

  • Comply with laws and regulations
  • Respond to lawful requests (subpoenas, warrants, etc.)
  • Protect our rights and assets

If we use remarketing or targeted advertising services, your data may be shared with:

  • Facebook
  • Google
  • Bing

4. Behavioural Advertising

We use Personal Data to provide targeted advertisements and marketing that may interest you.

Learn more about targeted advertising from the
Network Advertising Initiative:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising here:

Additional opt-outs are available via the
Digital Advertising Alliance:
http://optout.aboutads.info/

5. Do Not Track

A “Do Not Track” browser signal does not change how we collect or use data.

6. Your Rights (EU and EEA Residents)

If you live in Europe, you have the right to:

  • Access your Personal Data
  • Request correction, updates, or deletion
  • Withdraw consent
  • Object to processing
  • Request portability of your data

We process your Personal Data to:

  • Fulfill contracts (e.g., when you place an order)
  • Pursue our legitimate business interests

Your data may be transferred outside the EU, including to Canada and the United States.

To exercise your rights, contact us using the information below.

7. Data Retention

We keep Order Information indefinitely unless you request that it be deleted.

8. Minors

This Site is not intended for individuals under 16 years old.

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect:

  • Changes in our data practices
  • Operational adjustments
  • Legal or regulatory requirements

The date of the latest update will always be shown at the top or bottom of this page.

10. Contact Us

If you have questions, need more information, or wish to exercise privacy rights, contact us:

Email: [email protected]

Mail:
Karel de Grotelaan 80D
Eindhoven, Noord Brabant
5653HA
Netherlands